ABOUT US

Schwartz Media’s mission is to inform through fearless, intelligent and entertaining news. We offer a nuanced examination of Australia, delivering fresh insight and literary expression. We invest in longform journalism that breaks the 24-hour news cycle, and produce writing that makes difficult topics clear. Schwartz Media publishes Australia’s most respected writers and award-winning reporters across The Saturday Paper, The Monthly magazine and our daily podcast, 7am – the number-one news podcast in Australia. Our goal is to be the leading independent publisher of quality audio, print and online journalism in the country, to deliver insightful coverage to readers who invest in news they can trust.

POSITION DESCRIPTION

Schwartz Media is at an exciting stage of development and is looking for an experienced Data Analyst to help us build a more detailed picture of existing and potential audiences across our platforms. Reporting to the chief executive, the ideal candidate will have a demonstrated technical expertise in sourcing and analysis of relevant data, including demographics, behaviours and values. They will be an effective communicator, who can work across teams and share the findings and implications of their research to inform strategy, as well as maintain and build relationships with external vendors/partners.

Key accountabilities

• Liaise with internal commercial and editorial stakeholders to understand departmental objectives, challenges and opportunities
• Conduct research and data analysis to understand audiences, demographics, behaviours and values
• Employ exploratory analysis of the above across all platforms
• Use observation and analysis to recommend iterative improvements to our titles and products
• Collaborate with Product and Tech teams on the end-to-end process of test design, implementation and reporting
• Democratise data through designing, building and automating dashboards or other means
• Regularly document and communicate insights to stakeholders at all levels of the organisation to facilitate action on business opportunities
• Manage and evaluate the effectiveness of analytics tools and data collection methods

Skills and experience

Technical:

• Understanding of web analytics, GA4, marketplace environments and business KPIs
• Experience analysing and manipulating large datasets
• Proven proficiency in Excel, and ideally SQL and BigQuery databases
• Knowledge of data privacy and compliance regulations
• Ability to adapt to evolving technologies and industry trends
• Attention to detail and an eye for data quality and hygiene

Storytelling and dissemination:

An ability to explain complex information to non-technical audiences
A proven ability to present compelling stories and provide actionable insights using data
An interest in data visualisation
An ability to plan and assist in the development of data visualisation projects, including data collection and presentation

Qualifications

At least 3 years’ experience in Data Analytics
Tertiary qualification or background in statistics, economics or data science

Schwartz Media is an equal opportunity employer and encourages applications from all backgrounds, including First Nations people, culturally and linguistically diverse people, LGBTQIA+ people, and people with a disability.
If you are passionate about our goal of informing through fearless, intelligent and entertaining news, and you’re searching for a rewarding role that will help us share an independent voice in the Australian media landscape, we encourage you to apply to join our team.

HOW TO APPLY

This is a full time role beginning in March, based at our offices in Collingwood, Victoria. To be considered for this position, please send a cover letter and résumé to [email protected] by March 4.

Shortlisting of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

LEAD, NEW SUBSCRIBER GROWTH

ABOUT US

Schwartz Media’s mission is to inform through fearless, intelligent and entertaining news. We publish Australia’s most respected writers and award-winning reporters across The Saturday Paper, The Monthly magazine and our daily podcast, 7am – the No. 1 news podcast in Australia.

Our goal is to be the leading independent publisher of quality audio, digital and print journalism in the country, and to deliver insightful coverage to readers who invest in news they can trust. We are looking for someone to join our team and help us deliver on this highly important mission, with a focus on generating paid subscriber growth.

POSITION DESCRIPTION

Schwartz Media is hiring a Lead, New Subscriber Growth to join The Saturday Paper, The Monthly and 7am. This is a critical position, and we are seeking someone who is experienced in managing and driving audience-growth strategies to increase subscriptions and across all channels. We are seeking someone with three to four years’ professional experience who is ambitious to do the best work of their career. This is not a management role; it's a key delivery position.

The successful candidate will report to the Chief Product Officer and will be responsible for developing and executing data-driven acquisition activity both at the campaign and ongoing level that generates new subscriber growth for our titles as well as converts non-transactional consumers into long-term paid subscribers.

Working closely with our Chief Product Officer, the successful candidate will identify suitable campaign-driven opportunities to bring new customers and readers to our portfolio, as well as designing and executing highly targeted campaigns that convert the hundreds of thousands of people who consume our journalism every month into regular, paid subscribers.

The ideal candidate will be highly curious and comfortable working with data, and will embrace experimentation and hypothesis-driven thinking and testing. Our goal is to grow our subscription business as the bedrock of increased investment in journalism and the telling of important stories. This role is a key part of providing both the audiences and the resource to continue to build our journalism and give our writers a louder voice.

Primary responsibilities will include:

• Ownership of reader acquisition campaigns and execution of project components to ensure delivery on audience growth goals.
• Lead and build data and conversion reporting efforts across the business, focused on the attraction of new subscriber flow and conversion of non-transactional customers into paid subscribers.
• Ownership and lead usage of our customer data engine and paywall technology, building user journeys and messaging/pricing/delivery context to engage new customers.
• Working alongside our Lead, Brand in developing and providing quality assurance for all communications and marketing collateral.
• Developing and managing Schwartz Media's external subscription growth campaign advertising schedule across all media, and providing campaign evaluation reports.
• Budget and resourcing management.
• Collaborating with internal and external stakeholders across different functions, such as editorial, design and technology, to ensure optimal execution of subscription marketing activities.
• Tracking the ROI of campaigns, analysing data to provide and distribute insights – including trends, performance, competitive and growth opportunities – through post-campaign reports.
• Reviewing analytics, sales and performance and campaign data to find ways to optimise and innovate.
• Finding effective ways to connect our journalism and stories to people across Australia who will value the work we do and become long-term subscribers.

PERSONAL SKILLS AND EXPERIENCE

• Three to four years’ experience building impactful subscriber or direct-to-consumer marketing campaigns for a digital or subscription product.
• Strategic ability that converts into high-efficacy execution.
• Understanding of modern consumer behaviour drivers in subscriptions and media consumption.
• Proven experience in customer journey mapping, campaign testing and marketing budget management.
• Understanding of ad formats, segmentation, audiences and emerging trends in paid media and performance marketing.
• Excellent project management skills with the ability to multitask and work well within a fast-paced, deadline-driven environment, adjusting priorities without compromising attention to detail.
• Strong interpersonal, written and oral communication skills.
• Objectivity and the ability to manage and prioritise competing demands.
• Knowledge of CRM campaign management systems and previous ownership of digital end-to-end campaigns.
• Experience in customer journey software is a plus but not mandatory.
• Ability to think analytically and creatively to generate ideas, showing a proven record for initiative.
• Highly curious and excited about experimentation and hypothesis-driven problem-solving.

Schwartz Media is an equal opportunity employer and encourages applications from all backgrounds, including First Nations people, culturally and linguistically diverse people, LGBTQIA+ people and people with a disability.

HOW TO APPLY

This is a full-time position and can be based in Melbourne or Sydney. The hiring process is currently under way.

To apply, please send a cover letter and CV to [email protected]. In your cover letter outline your experience related to subscriptions and recurring revenue businesses, and/or retail/performance experience that could be applied to a subscription business.