Full Page     374mm (h) x  260mm (w)

Full Page

 374mm (h) x 260mm (w)

  Double Page Spread   374mm (h) x 540mm (w)

Double Page Spread

374mm (h) x 540mm (w)

  Half Page    184mm (h) x  260mm (w)

Half Page

184mm (h) x 260mm (w)

  Quarter Page    92mm (h) x  260mm (w)

Quarter Page

92mm (h) x 260mm (w)

  Mini Strip    45mm (h) x  260mm (w)

Mini Strip

45mm (h) x 260mm (w)

Print Specifications

  • Supplied material must be Press Ready PDFs.
  • All PDFs must be CMYK with no bleed and no trim marks. 
  • No alterations will be made to supplied PDFs and, if required, new creative material will need to be supplied. 
  • All fonts must be embedded into PDFs.

CMYK Setup

  • Resolution - 300 DPI
  • Maximum Ink Weight - 230% 
  • Dot Gain - 30% 

All advertisers should use the .icc profile to apply to their artwork before uploading to Adsend or Adstream.


  • Print material must be submitted via Adsend or Adstream.
  • Booking ID must be referenced upon submission.
  • All digital material can be sent directly to Jade Byers-Pointer, Advertising Coordinator, on

Adsend / Adstream Details

  • Publication: The Saturday Paper
  • Booking Number: Provided by Schwartz Media
  • Website: /


Ad Unit Dimensions File Type Max File Size Lead Time
App 768px (w) x 1024px (h) gif, jpeg or png, html5, third party 200kb 3 Days
Billboard 970px (w) x 250px (h) gif, jpeg, html5, third party 100kb 3 Days
Half Page 300px (w) x 600px (h) gif, jpeg, html5, third party 60kb 3 Days
Leaderboard 728px (w) x 90px (h) gif, jpeg, html5, third party 40kb 3 Days
Mobile Banner 320px (w) x 50px (h) gif, jpeg 15kb 3 Days
MREC 300px (w) x 250px (h) gif, jpeg 40kb 3 Days

Premium Roadblocks (desktop/tablet) assets:
Billboard + Half Page + Leaderboard

Mobile Roadblocks assets:
Mobile banner + MREC

Standard display ad requirements:

  • We do not accept Adobe Flash creatives.
  • Please provide HTML5 code package instead of Adobe Flash creatives – full details can be referenced in the HTML5 guide below.
  • Advertising creative material must not contain flashing / strobing effects and rapid image sequences.
  • Animated GIF ads can only loop twice.
  • Maximum animation time is 15 seconds (all animation, including loops must stop at 15 seconds). 

digital (EDM sponsorship)

Ad Unit Dimensions File Type Max File Size Lead Time
MREC (x3) 300px (w) x 250px (h) gif, jpeg 40kb 3 Days
Sponsorship banner 300px (w) x 50px (h) jpeg 40kb 3 Days

Additional requirements:

  • Sponsorship banners are required to have a solid background and contain the copy: "Brought to you by [Advertiser]"
  • We encourage supplying three different MRECs creatives.


  • Each individual creative needs to be it's own zip file
  • All files need to be in the root folder, no sub-folder allowed
  • Must follow W3C standards, and your HTML file should have<!DOCTYPE html>, <html> and <body> tags
  • Declare the clickTag variable in your HTML file, e.g. <script type="text/javascript">var clickTag = ""; </script>
  • Use this clickTag variable as your click through URL, e.g. <a href=""></a> OR <div id="clickArea" style="width: 300px; height: 250px" onclick=" ,'_blank');">
  • Put meta data in your <head> session, e.g. <meta name="ad.size" content="width=300,height=250">
  • No cross-domain scripting allowed
  • No local storage or session storage libraries allowed
  • Must be SSL compliant