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Print

Full Page

Full Page

Double Page Spread

Double Page Spread

Half Page Vertical

Half Page Vertical

Half Page Horizontal

Half Page Horizontal

Quarter Page

Quarter Page

  Trim Size Bleed Size Type Area
Full page (Outside Back Cover) 275mm (h) x 210mm (w) 285mm (h) x 220mm (w) 265mm (h) x 200mm (w)
Full page 263mm (h) x 198mm (w) No bleed 253mm (h) x 188mm (w)
Double-page spread 263mm (h) x 408mm (w) No bleed 253mm (h) x 398mm (w)
Half-page vertical 248.5mm (h) x 89.5mm (w) No bleed 238.5mm (h) x 88.5mm (w)
Half-page horizontal 123mm (h) x 185mm (w) No bleed 113mm (h) x 175mm (w)
Quarter-page vertical 123mm (h) x 89.5mm (w) No bleed 113mm (h) x 88.5mm (w)
Quarter-page horizontal 59mm (h) x 185mm (w) No bleed 49mm (h) x 175mm (w)

Print Specifications:

  • Format - Supplied material must be Press Ready PDFs
  • Colour - CMYK
  • Resolution - 300dpi
  • Bleed/Crop marks - None (except for Full page outside back cover PDFs)
  • Fonts - Embedded
  • Maximum Ink Weight - 280% 
  • Dot Gain - 30%

Additional notes:

  • Ads will be published with a 5mm white border (excluding the outside back cover). 
  • No alterations will be made to supplied PDFs and, if required, new creative material will need to be supplied. 
  • All advertisers should apply the .icc profile to their artwork before uploading to Adsend/Quickcut.

Delivery

  • Print material must be delivered via Quick Cut or Adsend.
  • All digital creative can be sent directly to Rachel Liew on [email protected].
  • If you have any queries, please contact Rachel Liew, Advertising Coordinator, on +61 3 8400 7921 (direct).

App

Ad Unit Dimensions File Type Max File Size Lead Time
Full page 768px (w) x 1024 (h) gif, jpeg, html5 200kb 3 Days

website

Ad Unit Dimensions File Type Max File Size Lead Time
Billboard 970px (w) x 250px (h) gif, jpeg, html5, third party 100kb 3 Days
Half Page 300px (w) x 600px (h) gif, jpeg, html5, third party 60kb 3 Days
Leaderboard 728px (w) x 90px (h) gif, jpeg, html5, third party 40kb 3 Days
Mobile Banner 320px (w) x 50px (h) gif, jpeg 15kb 3 Days
MREC 300px (w) x 250px (h) gif, jpeg 40kb 3 Days

General rules:

  • We do not accept Adobe Flash creatives
  • Please provide HTML5 code package instead of Adobe Flash creatives - for more information see HTML5 guide below
  • Advertising creative material must not contain flashing / strobing effects and rapid image sequences
  • Animated ads can loop twice.

EDM

Ad Unit Dimensions File Type Max File Size Lead Time
MREC 300px (w) x 250px (h) gif, jpeg 40kb 3 Days
Sponsorship banner 300px (w) x 50px (h) jpeg 40kb 3 Days

Additional requirements:

  • Sponsorship banners are required to be supplied on a solid background and must contain the copy: "Brought to you by [Advertiser]"

HTML5

  • Each individual creative need to be it's own zip file
  • All files need to be in the root folder, no sub-folder allowed
  • Must follow W3C standards, and your HTML file should have<!DOCTYPE html>, <html> and <body> tags
  • Declare the clickTag variable in your HTML file, e.g. <script type="text/javascript">var clickTag = "http://www.schwartzmedia.com.au"; </script>
  • Use this clickTag variable as your click through URL, e.g. <a href="javascript:window.open(window.clickTag)"></a> OR <div id="clickArea" style="width: 300px; height: 250px" onclick="window.open(clickTag ,'_blank');">
  • Put meta data in your <head> session, e.g. <meta name="ad.size" content="width=300,height=250">
  • No cross-domain scripting allowed
  • No local storage or session storage libraries allowed
  • Must be SSL compliant